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Airtel + BSNL broadband begin the tariff war

A year after then IT Minister, Mr. Maran declared 2007 as the year of broadband, BSNL DataOne and Bharti Airtel have quietly launched a tariff war and are ready to serve customers’ higher bandwidth needs.

It was BSNL DataOne which announced the launch of 512Kbps unlimited data transfer plan at a discount to Airtel’s Home 1499 plan [512 Kbps]. Bharti Airtel under ARPU pressure in the mobile segment badly wants to maintain the revenue by upgrading its customers and hence launched the 1 Mpbs Unlimited plan. [ Airtel offers 8 Mbps broadband in select cites and areas, however no unlimited data transfer plan exists] For anybody who is planning to go Broadband, the entry cost is now just Rs 750 / month.

For the time being, Tata Indicom and Reliance WiMax broadband have been a failure on all fronts - Connectivity to Customer Care. E-mails sent to look into the issues to Tata Communications evoked no response, while Reliance ADAG’s office in a follow-up call assured they will look into the issue but so far no action seems to be taken. Hopefully BSNL and Airtel will continue to woo customers with higher bandwidth and lower tariffs

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